remuneration schemes of consumers – are really worth?
Fifty years ago the concept of compensation events was almost nonexistent. But these days would be tough, a big company does not offer a type of score cards, loyalty cards, ID cards or benefits available to the Premiership points for loyal customers. But these systems are worth signing, really save money and have you ever wondered what's in it for companies that offer?
In fact, there has been some criticism of the compensation arrangements made by various consumer organizationsGroups. Do you have evidence that compensation schemes are not really, you can increase your earnings fought, and instead only cost the company money, which ultimately added to the price of goods in the cart.
First, let's take a look at the benefits that the consumer can by signing up for the various compensation plans to win. Generally earn points every time they purchase goods fall or services from a participating company. These points are developed over time and can later be exchanged or redeemed for discountsVouchers. Such systems may also include the price of the lower limbs for some products not available outside of the systems.
Some companies also offer compensation schemes common to double or even triple the premiums when you buy a particular product or service offerings. For example, some hotels loyalty programs to collect airline miles and bonus points offer their hotel – in a regular sense for travelers to sign up.
But the compensation for not onlyConsumers. It should give the company some ROI to be interesting. For a small financial incentive for consumers, the company can use such systems to gain a better understanding of buying behavior of their customers'. Perhaps the most valuable information for the company is to identify patterns of consumer behavior – that is, who buys what, when, where, how and how much they spend what trends, if any, exist. Companies that offer compensation schemes can also get businesscompetitors, the poorest of all control facilities or offering individually.
But compensation schemes are expensive to run. At Safeway, a supermarket chain in the United Kingdom presented their loyalty program, they realized that they spent $ 70 million in annual operating costs. It 'was the money that should be redeemed from one place – the customer. The U.S. group Caspian (Consumers against Supermarket Privacy Invasion and Numbering) says that the supermarkets do not offer compensation schemesgreater savings for the consumer than before the program was implemented.
That is, if you plan to regularly purchase products or services of a company that already has an established a system of rewards, it makes economic sense to be united on. After all – you might as well take advantage of discounts, gifts, premiums and benefits where they are planning.
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